Three architectural layers representing formula, evidence and portfolio fit

Clarity.
Before commitment.

Evaluate your next supplement launch before you commit to production.

A stronger brief. A more considered launch.

Portfolio fit · Evidence gaps · Commercial assumptions

The decision behind the product

Put your next investment
in perspective.

Bring your range, supporting evidence and commercial inputs into one review. See what deserves attention before deciding what comes next.

01

Before adding another SKU.

Compare formulas and positioning. Investigate overlap before committing to more inventory.

02

Before changing the promise.

Trace claims to their sources. Identify the evidence your team still needs to verify.

03

Before allocating the budget.

Add sales and cost data to examine contribution. Keep assumptions separate from measured results.

One product.
Three layers of understanding.

The deliverable

A brief you can
make decisions with.

A concise executive view, product-level reasoning, a prioritized action plan and a source register. Missing information stays visible.

Explore the example report
Formulume
ILLUSTRATIVE REPORT

Portfolio
decision brief.

Executive view / Product detail / Action plan

Start with what
you already have.

  1. Your public catalogue.

    Scan accessible product pages. Receive a preliminary snapshot with source-linked observations.

  2. Your business context.

    Add labels, sales, costs and research to a private project. Agree the scope of a deeper audit.

  3. A reviewed decision brief.

    Review recommendations and assumptions with an analyst before a final report is released.

A few important distinctions.

What can the free scan tell me?

It discovers accessible products and highlights questions in the available data. It cannot establish profitability, demand or clinical efficacy from a website alone.

How can this help my business?

It organizes the information needed to investigate duplicated positioning, evaluate proposed launches and focus review work. Financial impact depends on your inputs and subsequent decisions; no savings are guaranteed.

What does a paid audit include?

The scope is agreed with the operator. The example report shows the proposed presentation: executive priorities, product detail, evidence gaps, commercial assumptions and an action plan. Final reports require analyst review.

How do you handle incomplete evidence?

Unknown values remain unknown. AI observations are drafts, sources remain traceable, and unsupported conclusions are not presented as facts.

See what your portfolio
is telling you.

Analyze my brand

Free preliminary scan. No account required.