See the portfolio. Decide the next move.
A product-by-product view is useful. A portfolio-wide decision plan is what connects it to commercial action.
What is working?
Compare available formula, consumer and price measures. Strong measurements can inform a keep or scale discussion; they cannot substitute for sales and contribution data.
Where should we investigate?
Find products serving similar audiences and problems. Check whether positioning or formulation changes could improve differentiation.
What should happen next?
Review a prioritized set of opportunities and actions. Validate customer demand, costs and feasibility before committing to a launch.