Find the questions hidden across your supplement portfolio.

Map product coverage, differentiation and overlap without losing the detail behind each SKU.

Map the current range

Group products by category, problem, audience, format and formula. Keep versions so changes can be compared over time.

Similarity is an investigation signal. Actual cannibalization requires commercial evidence such as customer switching or sales substitution.

Compare sourced observations and confidence before selecting reformulation, repositioning, pricing or validation projects.